SEARCH ENGINE MARKETING.
FROM THE FIELD.
Practical writing on web design, SEO, marketing, and the work of building businesses online.
SEO Basics for Construction Companies: How to Get Found on Google
With the right SEO strategy, your construction business can appear in front of the right people at the right time—when they’re actively searching for your services.
More field notes
May 12, 2025 · LeadsThe Difference Between Organic and Paid Traffic (and Why You Need Both)
If you’re trying to grow your online presence, you’ve probably heard the terms organic traffic and paid traffic thrown around. But what do they really mean—and more importantly, why does your business need both?
Jan 31, 2025 · SEOHow to Incorporate Voice Search Optimization Into Your Website
With the rise of virtual assistants like Siri, Alexa, and Google Assistant, more users are turning to voice commands to perform searches, access information, and even make purchases.
Nov 4, 2024 · BusinessHow to Find the Best Web Design Team for Your Logistics Website
Choosing the right web design team for your logistics website is crucial to creating a site that meets these needs.
Oct 10, 2023 · Search Engine MarketingHow to Optimize SEO After a Website Redesign
How can you stay on top of SEO to ensure your new website soars? Here’s how to measure SEO improvements after a website redesign.
Sep 11, 2023 · SEOHow to Optimize Your E-commerce Website for SEO
To help you navigate the complexities of SEO for eCommerce, we've put together a guide on how to optimize like a pro.
Aug 1, 2023 · Responsive Web DesignWhat is Voice Search Engine Optimization (VSEO)?
Voice search queries differ significantly from traditional typed searches as they tend to be more conversational, longer, and often in the form of questions.
Aug 1, 2023 · Search Engine MarketingSEO vs. SEM: What’s the Difference?
In this blog post, we'll delve into the dynamics of SEO vs. SEM and help you understand when and how to use each strategy effectively.
Mar 22, 2023 · SEOBeginner’s Tips to Make Your Google Business Profile Get Clicks
Do you have a Google Business Profile for your company? If not, what are you waiting for?
Mar 22, 2023 · BlogHow to Find Blog Topics That Visitors Want to Read About
You’ll want to find topics that are relevant to your visitors needs, answering important questions about the services you offer.
Mar 22, 2023 · SEOHow to Get More Google Traffic for Your Website
To get more traffic from Google the first thing you need to think about is search engine optimization or SEO.
Aug 17, 2022 · MarketingSEO Mistakes to Watch Out for in 2022
In this blog post, we share some of the most common SEO flubs to avoid in 2022, so you can stay on track and on top.