What is TikTok and Do I Need it for My Business?

Whether you’re looking to get your business up and running with social media marketing services or you feel like it’s time for modifications, social media has become a crucial way to connect with a specific audience and build brand awareness.

Every few years, a new social media platform makes its way to the forefront. Usually, we hear about through our kids, prompting us to first feel old, then perhaps reminisce on those good ol’ MySpace days.

In 2020, the hot shot on social media street is the TikTok app. It has more than 1.5 billion downloads and 500 million active users worldwide. 

So what is TikTok and why is it gaining momentum at breakneck speed?

Basically, users can record 15-60 second videos and use editing features to integrate with other users. The largest demographic is 16 to 24 years old, but that doesn’t matter. Since its release in 2018, TikTok has gone from a fun, creative way to connect with friends to a powerful social media marketing tool.

Here’s why…

Don’t worry about the younger demographic. With over 500 million users, your brand can get ample exposure. Plus, the algorithm makes it easier to get your video content circulating , increasing the chance to go viral.

How can I use TikTok for my business?

1) You don’t need to have fancy editing tools or be a professional. The allure of TikTok videos is the authenticity. Let that shine through with your own content. It allows users to connect and relate easier with your brand persona.

2) Have an office mascot or a pet? Include them in your videos! TikTok videos that feature animals seem to go viral. Think fun, light, humorous and AUTHENTIC!

3) Don’t sweat too much over creating a video with a from-scratch idea. TikTok is all about community interaction and hashtags. There are plenty of existing hashtag challenges, dances and songs- just find one that meshes with your business and join in the fun.