What Are the Different Types of Web Design Services?

Responsive web design is essential to any type of business in 2021, as more people dependent on search engines to find the services and products they need.

However, it takes more than just a pretty website to get results. Savvy online marketing will ensure your brand reaches the right audience and smart SEO practices get your website ranked high on Google.

A web design company in Jacksonville can help you navigate these channels with precision. Comprised of experts dedicated to areas such as SEO, design, content, and more, you receive the best advice on exactly what your business needs to thrive online.

Here are the website services you can expect when you partner with a website designer in Jacksonville, FL.

1. Design & build a custom website

A website needs to be easy to navigate, visually appealing, and fast in order to hold a visitor’s attention and convert leads. A web designer understands the various design elements to make that happen.

Not only can they help you build or modify a business website, but they’ll also make sure it’s mobile-optimized to work seamlessly on smartphones and tablets.

2. Content & copywriting

Custom content is essential not only for personifying your business but also for boosting SEO. This is done through original, compelling content on your website pages and blog posts. 

The trick with content is that it needs to be posted on a consistent basis, but not everyone is a writer or has the time to keep up with the posts. 

A web design company may have an in-house copywriter, which is even better because then you have a solid team to take care of your online needs all in one place. 

3. Search Engine Optimization (SEO)

Search engine optimization (SEO) is another vital tool to help your website rank on the first page of search engines. 

This is important because potential customers searching for your services will most likely go with a business that pops up in the top 10. At the least, SEO drives more traffic to your site

Unlike PPC, in which you pay per click, SEO traffic is free but, it takes strategizing and keyword research to get your website to the top of the search results. 

An SEO analyst can monitor your website and establish the best course of action to boost traffic and get successful results.

4. Social media marketing

Social media is quickly becoming the preferred marketing method of businesses, utilizing the mass popularity of Facebook, Instagram, Twitter, and Pinterest to grow their brands and build their customer base. 

Part of social media marketing success lies in having a consistent online presence, but we also know how time-consuming that can be when you're trying to run a business. 

A social media marketer can help organize content and create posts that embody the values of your business. Most importantly, they’ll post every day at the appropriate time when your accounts will get the most engagement.

5. PPC Ads

PPC stands for pay-per-click, where you essentially “buy” clicks instead of earning the clicks organically. 

Instead of using SEO tactics to rank on search engines, advertisers will bid for placement on sponsored links on Google’s pages.

Every time the ad is clicked, the visitor is taken to the website. 

This is one of the most popular ways to advertise online, and a website design company in Jacksonville, FL is always on top of the latest advancements to help get your business advertised correctly and consistently.