This is Why You Should Update Your Website Regularly
Once your new website design is complete, you might feel like that’s it and you can sit back and watch the visitors flow in. However, it's not always that easy when it comes to marketing your brand online.
Sure, you’ve launched your responsive website design, but it’s crucial to consider periodic modifications to keep content fresh and design elements relevant.
Here are more important reasons why website modifications are so necessary.
It Builds Trust
One of the primary areas of your website to focus on for modifications is the content. This helps build a repertoire between you and your customers, whether you’re announcing new events, deals, or sharing information relevant to your brand.
This can quickly be accomplished through a blog, with 1-2 new, original posts published each month. You get to share your brand’s persona and customers learn that they can rely on your website for the latest information on products.
It Builds Domain Authority
Do you consider your website as an authority regarding a particular subject? For example, say you have a garden center and regularly share blog posts with tips about gardening.
The more content you build up, the more a search engine considers your website a valuable source for providing useful information, and will match search inquiries with your website.
It Improves the User Experience
There is always an element of design to improve that provides a more enjoyable experience for the customer.
Whether you want to make your website mobile-friendly, change navigation, or finetune colors/text that’s too distracting, there are plenty of ways to tweak your website’s design.
After your new website is live, take time to observe how visitors respond to different pages and how they interact with the CTA button, etc. How do you feel when perusing your website? How is it for your friends?
Keep notes with a list of changes you want to implement and always ask for feedback from people you trust.