This is Why Embedding YouTube Videos on Your Website is a Bad Idea
In the marketing world, it seems like videos are being touted as the way of the future for businesses. From YouTube to TikTok, streaming short, creative videos, enables brands to connect and interact with customers on a more personable level.
For business websites, uploading videos can be a nice touch- if done correctly. YouTube has always been the go-to for anyone looking to establish their own video channel, but can it actually hurt your business?
I’ll share why uploading your YouTube videos to your website is a bad idea, but please keep in mind that one shoe doesn’t fit everyone. It’s imperative to look at your unique business and marketing strategy to determine if it works for you. After all, everyone is different!
Just make sure to keep these tips in mind when making your decision…
Annoying ads galore
When you use YouTube videos, the mere presence of ads can be a major turn off for potential customers. Appeasing the human’s short attention span is tricky. When someone clicks on your video only to have to wait through an ad first, it greatly diminishes the user experience, and then they’re clicking on to the next website...bye bye.
Benefit the competition
If your business offers services, be careful about posting YouTube videos... because your competitors are probably doing the same thing. On YouTube, when you pull up a video, the platform automatically shows you similar videos (your competitors!). It’s a free one-way ticket for a customer to leap frog from your video straight to another and possibly be swayed.
They say videos are difficult
Many business owners with a website turn to YouTube because it’s simple for anyone to jump right on and upload a video instantly. YouTube is seemingly easier than trying to build out your own video section on your website, but long term, this is actually better.
Not only do you by-pass the annoying ads and you remain in full control of your videos, but you don’t have to endure the complications of building a video section. A reputable web design company can help you establish the best plan for your needs and set it up for you.