SEO Mistakes to Watch Out for in 2022
It’s true that SEO practices are always changing, but one thing remains constant in 2022: it’s still more important than ever to get your business ranking high while keeping costs at a minimum.
However, it can be difficult to keep up with the changes, leading to mistakes that may hurt your website’s ranking. In this blog post, we share some of the most common SEO flubs to avoid in 2022, so you can stay on track and on top.
SEO Mistake No. 1: No Use of Analytical Tools
If you’re not using search engine analytics in 2022, it’s high time to jump onboard. These tools are free, and original (not 3rd party), ensuring you get the most up-to-date data with your SERP searches.
Analytics tools give you full visibility into how each page of your website performs, so you can strategize accordingly to improve performance.
SEO Mistake No. 2: Having Thin or Duplicated Content
Content is highly important for SEO because keywords are what help lead customers to the right pages that offer the services or products they’re looking for.
You might think that customers don’t read the content and less is more, but having fresh, high-quality content not only ensures customers land where they need to be, but it reduces the risk of duplicate content.
Oftentimes thin content leads to duplicate content on other websites, which can have a negative effect on your SERP results. Keep content to a minimum of 200-300 words per page with strong keywords sprinkled throughout (but not stuffed).
SEO Mistake No. 3: Letting Your Site Map Gather Dust
It’s highly imperative to update your site map. This is the file that contains all of your site’s web pages in one place. This makes it easier for search engine bots to crawl and index new pages easily.
The simple solution? Make it a regular practice to update your sitemap as soon as new content or elements are added to your website.