Quick Website Tweaks to Prep Your Online Business for Black Friday 2020

Is your online business ready for Black Friday and Cyber Monday? Sure, 2020 has been one wild ride for us all, but that doesn’t mean you shouldn’t prep your business website to accommodate holiday shoppers. 

What is Black Friday?

Black Friday is the day after Thanksgiving. This year, it will be held on November 27, 2020, while Cyber Monday is on November 30, 2020. Basically, this is the official start of the holiday season when shoppers indulge in deals on products in the masses. Retailers call it “going into the black” because it is a highly profitable time for businesses.

Here’s our list of quick website tweaks to lure in visitors this season and garner those coveted conversions!

Mobile optimization services

This is an obvious one, but nonetheless highly important. If you haven’t already optimized your website for smartphone users, make it a priority NOW! If not, you could be missing out on 42% of business from consumers who shop on their phones.

Email marketing

Studies show that over 50% of consumers cite email marketing as a major influence on their spending habits. That’s why now is the time to get your holiday email campaign in gear. This is a great way to countdown to the big day, share information on deals and keep your business on your audience’s radar.

Think to the future

Don’t just focus on making conversions during the holidays sales season. Instead, look beyond with a loyalty program that keeps customers coming back for more. For example, you could offer free rewards for recurring purchases.

Keep up with frequently asked questions

One of the reasons why Amazon is successful is because it offers consumers a space to discuss products through reviews and question/answer boards. Monitor your customer support and social media pages for frequently asked questions, then promptly answer each one. Take note of the most common questions and tweak your content to provide the specific information your audience is seeking.