Our 3 Top Tips for eCommerce Web Design Success

The preference for online shopping is only climbing higher and higher as smartphones and tablets become more optimized, so it’s becoming extremely crucial  more than ever for businesses to be online, offering a top quality online shopping experience. Why is this important? Because, when it comes to keeping a consumer locked in, a website must be fast and easy to navigate. Here are our 3 top tips to improve your eCommerce website for success.

Add filters

Customers want to be able to find what they’re looking for quickly, and that’s where filters come in. If you offer a wide selection of products, such as clothing or accessories, allow the user to specify their search. Are they looking for leather boots or sneakers? Establish filters with categories that refine their search and show them results that’s just what they want.

The search bar is king

One, if not the most vital function on your website is the search bar. This is a must have design element for any eCommerce website, as it’s widely utilized by customers when they want to find products fast and don’t know where to begin. In fact, strive to make the search bar the main focal point on your website, so they know exactly where it is as soon as they land on the page.

Images that dazzle

I hope we don’t have to tell you how important having high quality images on your website is...but just in case....don’t slack on this! Without being able to physically touch a product online, seeing it is the next best thing, so better make it good! Offer pictures that show multiple angles of the product. If the product comes in different colors, show each color in a few different angles as well. Don’t forget to zoom in on little details, such as clasps on jewelry or special stitching on clothing.