How to Write a Killer Website Header
Sure, a header is only a single sentence, but that single sentence is going to be lead-converting machine.Think about it: the header is one of the very first elements of a website that a visitor sees when they land on the homepage. It needs to be the first justification that this is where they need to be instead of causing them to lose interest and click off.
Here’s how you can make your header work magic in the eyes of the beholder.
Think like the customer
Know your demographic and make the content cater to them. For a magnificent header, instead of focusing it on what you do, make it all about the customer. Ask yourself why a customer would want your product, and take it from there.
What’s your objective?
You need to convince your visitors right away that you can solve their problem. The way to do that is by zeroing in on what the goal of your headline is, then guiding the visitor to the next step, whether it’s signing up for an email subscription or even something as simple as scrolling down to the next block of content. One thing you should never do is waste the most precious content (ahem, the header) by filling it with fluff words. Define your goal, then turn it into a killer header.
Put the spotlight on the benefit
Many copywriters make the mistake of focusing only on the features of a website. The thing is, visitors don’t want to know about a feature as much as they want to know how it will benefit them. Ding, ding, ding! You need to write about benefits. Better yet, get straight to the point by expressing the benefit in the header.
Don’t overthink it
If you’re ready to dive in with header writing, keep these simple points in mind.
- Don’t overthink or try to be too clever (simple and objective is best).
- Stay away from industry jargon and use words that your visitors can relate to.
- Stay away from question headers, which tend to spin a slightly negative light, and instead, always opt for positivity.