How to Use Pinterest for Your Small Business
Do you need to incorporate Pinterest into your social media marketing plan? The fact is, businesses of all shapes and sizes are creating boards and pinning in order to grow brand awareness, drive web and foot traffic, as well as increase visibility with influencers and consumers.
Use On Hover Pin It Buttons on blog Images
Blog images are a nifty way to help consumers easily click through to Pinterest. Use the on Hover Pin It button so that it appears over images when a mouse is moved over them.This makes it a cinch for users to Pin images from your business, and it’s easy to install- Pinterest provides detailed instructions for a quick and effortless set up.
Take advantage of the Pinterest Business Page
Pinterest used to only offer personal pages, but now they’ve included business pages that give business owners helpful analytics that don’t appear on personal ones. The design is the same, but for business purposes you’ll be able to track the number of users, number of repins, impressions and more.
It’s all about balance with diversified content
It’s important to keep a proper balance of the types of boards set up for your business. This means keeping pins geared towards your business at the forefront while also pinning content of interest. Always keep in mind your target audience when choosing the content you wish to share.
As with other social networks, prompt interaction with users is also an imperative factor to boost traffic. Be sure to respond to comments in a timely manner and answer questions any potential customers may have. Don’t forget to like and follow other business pages as well.