How to Navigate LinkedIn Ads

LinkedIn is the go-to social platform for professional networking, but did you also know it possesses a powerful inbound marketing platform that allows you to boost your engagement through LinkedIn ads?

If you don’t have a LinkedIn ad campaign rocketing, then now’s the time to take advantage of all it has to offer. In this blog post, we share the 3 steps to launching LinkedIn ads for beginners.

Understand How LinkedIn Ads Work

The most basic starting point is understanding how LinkedIn ads work. To begin, you want to have an objective for your ads, whether it’s bringing awareness or consideration to your brand, or even just conversions. 

Once you’ve established your objective, it helps to break down the different ways you can target your objective through ads and the type of ad format that works best for your business. This includes, sponsored ads, messages, text ads, or dynamic. 

Finally, you’ll want to consider your campaign budget, and once launched, having the right analytical tools in place to manage progress.

Streamline Targeting

One of the most important elements of a successful LinkedIn campaign is nailing the targeting criteria. Targeting allows you to reach your audience, increasing the likelihood of engagement and conversions.

LinkedIn is a gem, because it provides over 20 various audience attributes and targeting categories to help build your campaign. This includes factors such as company information, job titles, job seniority, member interests, and more.

Create Your Campaign

Now it’s time to get those ads rolling out to your target audience. First, you’ll head to LinkedIn Marketing Solutions, which is a different platform from the typical LinkedIn social platform. 

You’ll want to create a LinkedIn Campaign Manager account and link up your company page. Once set up, you’ll be taken to the dashboard where you can create your campaign.

This is where you’ll select a campaign group to organize your ads, establish your objective, and decide on the ad format.

Once you schedule and launch your campaign, you’ll want to set up conversion tracking to monitor how many visitors click on your ad.