How to Make Your Website Really Standout in 2020

No matter what business you’re in, having a website is crucial in 2020.

Whether you’re already online and need to administer website modifications or you’ve never had a website designed, now’s the time to make moves!

Some people think that their business won’t work online, but that just isn’t true. Online shopping and browsing via computer or mobile phone is only growing more and more.

You definitely want to be online when consumers hop on Google and search for the services you offer.

So, how do you make your business stand out?

That’s where clever web design and content marketing strategies come into play.

At this point, you might be toying with the idea of building your website yourself.

Or, you have decided to contact the best web design company in Jacksonville to do it for you.

No matter how you decide to do it, this guide can help you formulate your goals and overall vision.

A blogger records a video

Do I need videos for my website? Absolutely!

Ask yourself, do you prefer to read a long blog post or watch a riveting short video? 

In 2020, video content is becoming a vital asset to any content marketing strategy that we just can’t ignore. 

You might be thinking, “I am no video personality and I don’t know a thing about editing.”

The good news is, you don’t have to be. You can get as creative as you desire.

Not only are consumers soaking up everything from how to guides to product reviews by watching videos, but it’s how they can relate to a business too. 

Apps like TikTok, for example, are becoming a way for businesses to put a personable face (read: likeable, relatable and trendy) to contrast the serious business side.

Computer screen showing a blog post

Blogging trends in 2020

Having a blog on your website is always a good idea (mainly for SEO purposes).

The key is knowing the little details that get your blog posts ranking high on Google.

Here’s some quickie tricks…

  • Use topic clusters to organize writing.
  • Quality content is more successful than unnatural keyword stuffing.
  • Spread a mix of short and long tail keywords throughout the text, headlines and sub headlines.
  • Use more than one image in a post.
  • Make a consistent posting schedule and stick to it.
  • Share your blog posts on all of your social media pages

Mobile optimization

Everyone is on their phones these days, in fact in 2019 a little over 40% of consumer browsing came from phones, not desktops. 

Are you just hearing this for the first time and wondering how to optimize your website for mobile use? 

First of all, mobile optimization means making your website easy to navigate and use on a mobile phone.

Your web design company can help work out the kinks so scrolling via a touch screen is effortless and enjoyable for users.