How to Get More Google Traffic for Your Website

Your business website isn’t just a calling card to display services, it’s an essential part of your marketing strategy that, when optimized for Google, can help drive valuable traffic that turns into leads.

But is your Google game lagging? How can you garner more traffic from one of the biggest search engine’s in the world? In this blog post, we share our best tips to get your website up to speed.

It’s All About the SEO

To get more traffic from Google the first thing you need to think about is search engine optimization or SEO. This is probably a term you’ve heard before, but perhaps you haven’t a clue how to go about it. 

When you utilize SEO marketing, you improve the ranking of your website on Google. With the right content in place, when users search for your services on Google, your website can outrank your competitors to show up at the top of the primary search page. 

Now, here’s what to do to get your website up there…

  1. Focus on Building Links

There are two types of important links to include in your website that help boost your Google ranking. The first are backlinks. These are links that are placed on other websites linking back to content on your website, such as blog posts.

The second type of link is an internal link. These link pages within your website. This keeps visitors engaged as they navigate through your site, clicking on links to find more information. This tells Google that your website is engaging, earning rank credibility.

  1. Fresh, Compelling Content

Next, you’ll want to focus on creating original content for your website that clearly give visitors the information they need. This can be done with web copy, blog posts, newsletters, videos, eBooks, and more. 

Content is also important, because it builds repertoire with your audience. It showcases the unique, personable side of your brand that visitors can relate to. This builds consumer trust and makes your brand recognizable.

  1. Need for Speed

If your website uploads slowly, visitors most likely will bounce. They want to find the information they’re looking for fast, and that alone is a huge make-or-break for driving Google traffic.

It’s important to check your website speed regularly to ensure it’s as responsive as possible. If you need more visibility into your website’s speed, Google Page Speed Insights is a nifty tool that provides specific information to improve your site’s speed.