How to Find Blog Topics That Visitors Want to Read About

So, you’ve decided to add a blog to your website. That’s a smart first step to improve your website’s SEO ranking and build engagement with your audience. But you might be wondering how best to pick blog topics or maybe you’re mind is blank when it comes to writing in general.

Thankfully, there are plenty of tech-savvy tools available to make the planning process easy. You’ll want to find topics that are relevant to your visitors needs, answering important questions about the services you offer while maintaining the unique tone that encompasses your brand.

Let’s dive in…

Keyword Research

A great starting point to come up with blog topics is to search keywords on Google. For example, you can take a service you offer and plug it into the search engine. 

Google gives you a few topic ideas right off the bat by supplying a short list of questions generated from related keywords other users have searched for. These questions make perfect SEO centered topics to write about.

Content Creation Tools

There are also plenty of online tools that generate topic ideas based on SEO research and other factors. All you have to do is plug in the information needed. Here are a list of some of our favorite tools:

  • HubSpot’s Blog Topic Generator
  • Portent’s Content Idea Generator
  • Blog Post Idea Generator
  • Link Bait Generator

Scout Out Competitor Blogs

Before we proceed here, note that plagiarism is ILLEGAL and you should NEVER copy others content. 

With that being said, there’s nothing wrong with using other’s content for inspiration. Spend time browsing through competitor blogs to see what types of subjects they cover and how they format their blog posts. You can come up with your own topics this way.

Online Forums

You can learn alot from online forums. Here, people have in-depth discussions, sharing pressing questions they’re looking for advice and answers to. 

This is a great way to find out-of-the-box topics, because you can be the first to write a blog post about unique subject matter that people have shown to be interested in.