Easy Tips For Small Businesses to Improve Engagement on Social Media

Social media is changing all of the time, keeping business owners on their toes when it comes to how they use it for marketing purposes. When used correctly, the benefits are ten-fold. Businesses can use social media to build their brand, extend their reach to new customers, and gain trust as a reliable brand.

There are many strategies to do this, including frequent posting, using hashtags, and having original, quality content. But another big part of social media success is engagement.

Engagement is so important, because it’s what bring a human element to your marketing strategy. When visitors to your social pages comment on your posts, engaging with them shows that you care about the conversation and providing top-notch customer service.

This builds trust in your brand, and also distinguishes your brand as unique. In this blog post, we share tips on how to improve engagement for social media marketing success.

Strike Up a Conversation

One of the easiest ways to increase engagement is by posting questions that spark interest and debate. Perhaps this could be something related to the services you offer if it’s a unique service or a popular question you’ve gotten from prior customers who have used your services. All in all, you want the question to be relevant to their interests.

For example, if you offer parenting courses, you could post a question that pertains to child behavior, such as “Do you think timeout is a valid way to teach a child a lesson?”

Be ready to jump into the discussion by answering questions and offering your opinion. Keep it positive and monitor all comments carefully. This shows that you are paying attention to your customers and that they matter!

When is Engagement at Its Peak?

Another important factor is the time you post. Certain times of the day garner more engagement than others. Facebook and Instagram have insights that make it easy to monitor when engagement is at its highest during the day.

If you’re still not sure, try out some different times to post, and keep track of engagement.

The goal here is to establish the best posting schedule for your business. Monitoring engagement helps you to choose the best days of the week to post, how many times to post, and what time frame is most active.

Plan Some Giveaways

A great way to get your customers involved with your brand is to organize a few giveaway posts. This should revolve around user generated content. 

But how do users win a giveaway? You can get as creative as you want here, but some easy ideas include asking how your products are used, posting about success stories, or sharing brand experiences.

Not only does this type of content encourage engagement, but it creates testimonials and social proof for your brand.