Does Your Mobile Landing Page Have These 3 Crucial Elements?
By now, if your business website isn’t mobile optimized then you need to make it the number one priority on your 2021 to-do list!
Don’t think mobile is a big deal? Think again. Studies predict that mobile will dominate online sales by as much as 54% in 2021.
That’s why it is more important than ever to seek out the best web design services in Jacksonville to ensure your business is easy to find and navigate via smartphone.
There are many design elements to consider when mobile optimizing your website. In this post, we touch on the most crucial elements on a mobile landing page that will help you get conversions.
Simplicity always wins
Have you ever landed on a business website, but it was just too.... all over the place? If a mobile landing page has too many images, buttons or content, it can be a major turn-off for visitors.
They want to find what they are looking for fast, whether it’s a drop-down menu, contact button or shopping cart.
The key is to keep the landing page simple. Put the call to action front and center, with a minimalistic image and clear navigation features.
Take US1 Network’s landing page, for example. The main CTAs are the first thing you see when you land on the page. The menu button is clearly displayed at the top.
Keep content short and sweet
There is plenty of conflicting advice out there regarding whether long or short form copy is the best for driving traffic...so what do you do?
Before you jump into a 2,000 word blog post, take a good hard look at your business and your target audience, because the amount of content marketing you want to do really depends on the kind of services you’re offering.
For example, if you have a plumbing business, visitors are most likely coming to your page to get a fast quote or contact info to schedule a service. In this case, you don’t need to bog your landing page down with a bunch of copy.
On the other hand, some businesses do better with a fair bit of content on a mobile landing page, such as life coach or doctor.
People want to have the relatable “human” factor when seeking out personal services. If that’s the case, keep it short, sweet and to the point. Don’t forget to eliminate fluff!
Make sure the load time is fast
One thing to note about mobile users is that the attention span wanes thin...more so than on a desktop. That’s why load time is imperative. All it takes is a second too long and they’re gone forever.
You can use Google Mobile Speed Test to see how quickly your page loads. If it’s slower than molasses, then you’ll definitely want to bring it to your web developer’s attention pronto. It’s an easy fix that makes a world of difference.