6 Types of Emails Every Business Should Be Sending to Customers

Emails play a huge role in helping convert potential customers to your business, no matter what type of business you’re running. But, are you sending out the right ones?

It all starts with a sign up. After that, you’ve got the golden nugget- an email address that lets you engage with an interested visitor on your website. The big question is, what types of emails should you send? In this post, we’ll discuss the basics and give you a starter list that works for any business.

1. Welcome Email

When a visitor subscribes on your website, they should receive a welcome email. This type of email tells a little bit about yourself and your business. Remember, this is a first impression situation, as well as a chance to guide the visitor on what to do next (like, hit the call to action button at the end of the email). 

2. Promotional Email

You never want to overload visitors with a ton of emails- that’s a nightmare for all of us, right? Instead, only send out promotional emails when you have specials going on. Keep it short and to the point, mention that the email recipients get access to deals first, and write the email with a “sense of urgency” to get the visitor clickin’.

3. Reorder Email

When you already have a customer that has ordered a product or service from you, reach out with a reorder email. This reminds the customer that the product they previously bought is available, and there is a link in the email that let’s them re-order directly, without any hassle.

4. Free Gift Email

Every once in a while, it’s a good idea to tempt visitors with a free gift. Not only does it catch their eye when scrolling through hundreds of other emails, but it also gets them thinking about your brand and clicking onto your site.

5. Newsletter Email

Keep your brand awareness building and interact on a personal level with your followers by sending a regular newsletter email. This tells them what is going on within the company, gives a sneak peek of new products or shares other creative projects, like contests or social media challenges.

6. Testimonial Email

Testimonials are gold nowadays, so encouraging your customers to leave a review on a product or service can help boost your Google rankings and overall business reputation. Make sure you are signed up on Google and other 3rd party review apps, like Yelp.