6 Reasons Why Your Website Needs a Blog

If you’re wrestling with the idea of starting a blog for your business, I’m here to help convince you to dive right in. According to a survey on HubSpot, 60% of businesses who blog acquire more customers. Need more evidence? Well, you’re reading this blog post now, aren’t ya?

It’s not just a tool of expression or a “journal”. Starting a blog for your business is a creative way to engage with customers, show a personable side they can relate to and offer articles and advice for questions they may have.

If that’s not enough, here are 6 more reasons for why your website needs a blog now.

1. Let your business’ personality shine

Move away from the professionalism of your website and connect with customers through a blog. This allows your unique voice to come through and it’s the perfect place to share business announcements, discuss market trends and present new products or services.  

2. Get interactive with customers on a whole other level

Blogs get discussions rolling! Your content will delve deeper into subjects surrounding your business that customers have questions about. Not only will they get a taste of your expertise, but blogs make it easy to have a two-way conversation via comments and feedback. It also acts as a gateway, opening up easy access to social media accounts with every post.

3. Free PR

When you start a blog for your business, you’re not just a blogger- you become an expert in your field of work. Journalists commonly seek out business owners for stories and interviews- bring on the free PR!

4. Keeps you informed and ahead of the competition

Finding content for your posts means constant research on what’s going on in your business niche. You’ll be up-to-date on the latest news, trends and competitors, which can open more doors for the direction of your company, shape new ideas and ultimately put your business in a leadership position amongst the competition.

5. Who frequents your website?

Blog analytics is a nifty little tool that can give you an overview of your audience. The ability to track the number of readers, monitor click-throughs and  view popular topics, shares and comments can shed light on what customers are most interested in and can even tell you which day of the week gets the most views! This is a fantastic way to decide how to update your website and reach out to your customers to give them exactly what they’re looking for.

6. You might fall in love with blogging

Blogging isn’t just about business; it’s an enjoyable way to express your passion and opinions about the market you’re in and create brand awareness. Get on that platform and share the story behind your business and the journey it took to get it to where it is today- don’t be surprised if you find yourself looking forward to writing that post each week!