5 Key Tips for Small Business Blogging
Your business doesn’t revolve around blogging, but perhaps it should.
According to Wordpress, blog posts get viewed by over 409 million people every month.
For small businesses, that equates to an amazing way to get visitors to your website and increase the chance of organic conversions.
Plus, blogging is an excellent way to grow brand awareness, boost SEO for better rankings and interact with your audience.
Convinced? Here’s how you can get a successful start on your small business blog.
Write, write, write
A blog comes down to one thing: writing. Remember that this is a way to have an informative conversation with your audience.
Keep your tone lighthearted and easy to follow, like you’re having a chat with a good friend.
Blogging success comes from consistency, which keeps content fresh and high quality on your website.
You’ll want to come up with a schedule for blog posts, whether you plan to post every day, 1-2 times a week, or 1-2 times a month.
Using online collaboration platforms like Trello or Basecamp is an efficient way to keep content planning and tasks organized, especially if you’re working with a writer or marketing team.
After you have your plan down pat, stick to it. Half the battle of consistency is actually following through.
Do keyword research
Writing alone isn’t going to make the magic happen. You can SEO optimize your blog posts to help your business rank higher on search engines.
To do this, conduct keyword research on the topic of your choice (keywords are the words or phrases people use to search for things online).
By naturally incorporating keywords into the headline and body of your blogs, you can boost your SEO for further reach.
Answer the comments
Once you get a blog following you’ll start to notice comments under the posts. As a small business, it’s imperative to answer each comment in a timely and professional manner.
Not only is this an example of courteous customer service, but it allows you to interact with customers on a more personable level.
What do you notice first when you land on a blog? I’m sure it’s the image, video or GIF that catches your attention and coaxes you to read on.
Pictures make a difference, mainly because it makes a blog post more visually appealing.
Without a couple of images, a post looks like one long boring block of text. Use high quality images and videos.