3 Tips for Business Owners to Get More TikTok Followers
Have you immersed your business into the overwhelmingly popular TikTok universe, but are struggling to find ways to scoop up more followers?
TikTok takes some practice, but if you steer your posts in the right direction, you can use it to effectively increase brand awareness…and have fun while doing it!
It’s no secret that social media is one of the best, most cost effective ways to market your brand, and with TikTok quickly become the new global social sensation, don’t be afraid to dip your toes into the sound effects, challenges, and short videos it offers.
Here are our 3 best tips to help you gain more TikTok followers!
Observe Before Creating
It can be tempting to jump right in and start producing TikTok posts, but if you’re unfamiliar with the culture of the platform, the best strategy is to join and simply watch for a couple of months.
TikTok posts have their own language, so to speak, which is why many brands make the mistake of posting ads instead of personable, entertaining videos.
By learning the culture from watching others posts, you can shape your own strategy and determine what you want to get out of the social platform.
Do you want to increase sales or simply connect with your followers to build trust? By first establishing your objective, you’re also paving the way for your creative direction.
Stick to the Point
Remember, you want to grab your followers attention from the get go, so always keep the point your are discussing in your videos well… to the point. Introduce it in your opening line and don’t be subtle about it.
Quick, short, and personable are the key characteristics of a successful post, sharing information that is valuable to your followers.
Keep it Authentic
By simply stating what your business is, you’re going down the boring path. Instead, use TikTok as a way to show what happens behind the scenes.
When followers see the actual process of how a product is made or how services are rendered, this builds trust and fosters a human relationship between the customer and seller. Therefore, always aim to be authentic with your posts.
Use Trending Sounds
Another little tip to spread brand awareness on TikTok is to utilize trending sounds that are gaining traction across the platform.
The reason for this is that the algorithm is more apt to pick it up as a “viral post” and your reach is spread further throughout the platform. It’s an easy way to increase exposure and gain new followers.