3 Easy Ways to Connect with Your Customers Through Your Website

After weeks of planning, meetings and designs- your business website has just been launched, and boy does it look gorgeous.

So...now what?

A beautiful website is one thing, but now it’s time to start humanizing it, as in implementing unique strategies that help you connect with your customers and build your brand.

By doing this, you establish a personable ambience that puts a face to your business. This will help your customers relate to your website, and keep them coming back for more.

Here are 3 quick tips to keep that connection strong!

Get social

By now, you know how important it is to have your brand on social media, namely Instagram, Pinterest, Facebook, etc. This is the best way to stay connected with customers, by sharing unique content and interacting via messages, likes and comments.

There are 2 ingredients in the recipe for social media success: quality and consistency. 

Establish the best social platforms to use for your business, then work up a monthly schedule for posts. Use high quality pictures and videos, and write captions that are more conversational than professional.

Pro Tip: DO post live videos and stories. This is one of the content platforms leading the charge in allowing people to connect and interact online.

Post. every. Day. This is key to bolstering brand awareness. To make customers feel valued, respond to comments and messages in a prompt manner.

Blog it up

Blogs have been around for ages, and they are still highly essential to humanizing your website. This is your chance to get really personal, veering away from competitors to offer your customers fresh information on products, offers and how-to’s. 

Take the time to research popular topics that resonate with your business. Post at least 1-2 times a month and mix up short and long form posts (anywhere from 300 to 1000 words).

Pro Tip: Want your blog to gain more followers? If you have the time, consider guest posting on other websites, linking back to yours.

Make sure you write with SEO in mind, tossing in keywords throughout the post, but NEVER stuffing.

Share your blog posts on your social platforms and invite discussion. Always respond back to comments and questions in a prompt, courteous manner.

Collect testimonials

One way to get more personal on your website is by sharing genuine customer experiences. Online shoppers consult reviews before anything else, as it’s crucial to have that human-to-human validation. 

Set up your business profile on big 3rd party review sites, like Yelp and Google. Encourage customers to leave reviews in your email campaigns.

Post a few select reviews on your website.