3 Biggest Call To Action Mistakes on Your Website
Your website is the most beautiful thing you’ve ever seen. The design is modern, edgy and it’s ready to launch. You are certain that conversions will be overflowing. They just have to- you’ve slapped call to action buttons all over the darn place.
But, nothing happens. Instead, you sit frustrated and scratching your head as the conversions lag.
The call to action is crucial for any business website design. It seems to be an easy enough add, but it can actually be tricky to execute. Are you making these mistakes with your call to action?
There are CTAs everywhere...
If you have a page littered with CTAs it might do more harm than good. It’s like having a ton of clothing options when you are trying to throw an outfit together. Being bombarded by choices leads to indecision, frustration and finally, reverting back to the same old outfit you always wear.
The same can be said for your website. When it’s a battle between buttons to “Click here for our newsletter” and “Click here for this promo” then it might overwhelm customers with what they need to do to find what they need, and they’ll decide to just do nothing at all.
Instead, focus on your main business goal and place a single CTA for that purpose.
Users can’t find the CTA
The opposite of too many CTAs is having a button that’s difficult to locate. Online shoppers don’t have the attention span to look for it. To avoid losing visitors to the competition, be strategic about where you place the CTA button. Usually, the top of the page above the fold is ideal, as it allows the visitor to view it as soon as they land on the homepage.
The copywriting is crap
Stay away from flowery fluff content filled with adjectives leading up to the CTA button. You want to convey how you will deliver a solution for your customers needs immediately and rationally. Then, you want them to be so persuaded that they click. Appeal to emotion by using trigger words that prompt action. Here are some good ones:
- Insider scoop
- Have you heard
- What no one tells you