3 Big Web Design Mistakes to Avoid
Web design is an essential part of any business in today’s technologically driven world, so it’s absolutely relevant to prioritize your website in order to build credibility and brand awareness, reach your target audience and foster client relationships.
There are numerous common mistakes businesses unknowingly make when it comes to web design. Whether you’re already online and need website modifications or are interested in a website build from scratch, keep in mind that a design plan needs to be considered and important questions answered to successfully construct that client base. Here are some of the most common mistakes to look out for.
No Call to Action (CTA)
A website’s call to action is HUGE, answering the vital questions: what, where and how for customers. Always keep it simple and clear, directing customers on the next step to take. Using clear cut and commanding language will prompt action, such as:
- Subscribe Now
- Get Started
- Contact Us Today
- Sign Up Now
Lack of SEO
SEO is always changing as search engine algorithms wise up and become more advanced. With that being said, when it comes to SEO there is no set solution on what works and what doesn’t. What does make a big difference though, is quality content that incorporates long-tail keywords instead of focusing on shorter keywords. Adding a blog to your website is a great way to keep fresh SEO driven content circulating that has a more natural tone and adds the bonus of building trust with your client base.
No Mobile Optimization
Guys, if your website isn’t mobile optimized yet...then this should be your first priority! Customers are on their smartphones and tablets 24/7, using them to browse the internet, search for information and make purchases. If a customer searches for your business website on their phone, and it’s not easy to read and navigate, chances are you’ll lose that business to a competitor. Want to know how to make a website mobile optimized? 904Technology can help! Contact us for more information on how to build a better web design for your business today.
