3 Big Questions to Ask if Your SEO Campaign Isn't Working
It’s a cold hard fact that the majority of people hitting up Google do not click past the first page of results.
That’s why if you have a business website and you are focusing on converting your online audience, SEO should be one of your top priorities to make it happen.
Launching an SEO campaign is a good initiative, but sometimes it doesn’t always work. It’s ok to make mistakes. After all, the formula for successful SEO is always changing.
Monitoring your campaign and tweaking those mistakes will help you learn what works and what doesn’t. It’s all part of the process when it comes to perfecting your own strategy.
Here are some questions to ask yourself if your SEO campaign just ain’t cutting it.
Are you giving your campaign enough time?
Don’t fall into the pattern of expecting instant gratification. I understand that you’ll want to see that traffic stat trickling in right away, but SEO doesn’t work that way. Ranking websites is time-consuming work and search engines take time to index websites accordingly. Keep your campaign running from at least 4 to 6 months before considering a change.
Are you using the right keywords?
Take keyword research seriously in order to determine the best ones to build your brand awareness and get your website indexed correctly. Never keyword stuff, instead focusing on mixing in geotargeted keywords, product keywords and customer defining keywords. Do some LSI research to pinpoint useful keyword phrases to incorporate in your content.
Is your social media game strong?
So many people are finding products through social media these days, that if you haven’t jumped on the bandwagon yet, you better get your booty moving! Use networks like Instagram, Twitter, Google+ and Facebook to post quality content consistently and use keywords and hashtags where appropriate.