3 Big Marketing Mistakes to Avoid During the Holidays

It’s Santa Claus season, and that means it’s time to ramp up your business website for holiday shopping and sales.

Even if your web design is good to go, there’s the marketing side of things to get down pat. In fact, during the busy holiday season, it’s easy to make mistakes and miss out on potential sales or traffic conversions.

In this post, we examine 3 of the most common marketing blunders to avoid during December, and how you can ensure your marketing strategy is filled with Christmas cheer.

No Social Media Plan: Ramp Up the Social Media Posts

This is the time when shoppers are heavily influenced by what they see on social media. In fact, it’s estimated that around 50% of social media users make a buying decision based on what they see on their accounts.

Therefore, layout and implement a solid social media marketing campaign. Make your posts engaging, offer promotions, and stick to a holiday theme. 

Create contests and giveaways to extend your reach and bulk up followers. Don’t forget the holiday-themed hashtags!

Ignoring Local SEO: Go Where the Big Dogs Don’t Go

Local SEO is such an underrated marketing tool that gives small businesses a crucial edge over large-scale businesses. Breakaway from the common, overused keywords and use localized keywords instead. 

Make sure your address and location are listed on every page of your website and focus your advertising on your local audience. 

Forgetting the Power of Free Shipping

This is one of the most powerful marketing tools. Don’t believe us? Statistics show that 93% of shoppers are persuaded by free shipping to buy more goods. 

You might think that you’ll lose profits though since you’re offering lower discounts overall. On the contrary, you’re encouraging shoppers to buy more and gaining followers that now know your brand, are visiting your website, and converting into leads to boost your ranking on Google.