7 Quick Ways to Get Your Website's Navigation Back on Track

Your website’s navigation is one of the most important elements that can make or break a visitor’s online experience, and ultimately affect conversions. It’s no secret that a human’s attention span can be short, so making it easy for them to find what they’re looking for in a pinch is crucial. That’s why you need to be savvy with your navigation design!

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The good news is, all it takes to revamp navigation are a few simple changes to your website design. If you’ve already modified or built your site, but want to test a few different navigation methods, give these quick tricks a try. 

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1. Placement: always keep navigation at the top of each page where it’s easy to find right away. You can also place it in the footer.

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2. Keep it simple: Short text, easily organized lists, dropdown menus…all of these are efficient designs.

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3. Leave little reminders: Breadcrumbs are a clever way to remind users of their navigation trails. Breadcrumbs allow users to know what page they’re on along with prior pages they’ve visited.

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4. Give them the freedom to search: A search bar is always vital, allowing your visitors to search via keyword. Keep the search bar near the top of the page.

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5. Less is more: Remember our simplicity tip…don’t go overboard by offering too many navigation options. Test different methods and keep the ones that yield the best results.

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6. Links: Always include links in your blogs and website copy, linking pages to text in the copy that clearly states where it will send the user.

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7. Map it out: Keep your navigation fully visible by drawing a website layout that clearly shows a pyramid-style with the homepage at the top and the remaining pages extending below in layers, ranked according to importance. This ensures consistency throughout your website where linking is concerned.

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